Investor Presentation
YourSwami

Premium sports analysis platform backed by 30+ years of expertise. Real picks. Real results. Real revenue potential.

November 2026  |  Confidential
02 / 15

Sports Analysis Is Broken for the Average Fan

The sports picks and analysis market is flooded with unverified tipsters, inconsistent results, and fragmented information. Fans lose money following unreliable sources with no accountability.

Fragmented Information

Fans cobble together analysis from dozens of social media accounts, forums, and podcasts with no unified, trustworthy source.

Zero Accountability

Most "experts" cherry-pick winning results and hide losing streaks. No transparent track records, no verified performance history.

Expensive Losses

Without reliable analysis, recreational bettors consistently lose. The average sports bettor loses $2,000+ annually following bad information.

No Unified Platform

Most analysis is scattered across X, Discord, Telegram, and text messages. No single platform delivers structured, multi-sport coverage with real-time alerts.

03 / 15

YourSwami: Expert Analysis, One Platform

YourSwami delivers premium sports picks backed by 30+ years of analytical expertise across MLB, NFL, college football, NBA, college basketball, and NHL, all in one subscription platform.

Verified Track Record

30+ years of sports analysis experience with documented results. Transparent performance history that builds trust and long-term subscriber retention.

Real-Time Alerts

Subscribers receive picks and analysis via the web platform and direct alerts, ensuring they never miss a play across any sport or game window.

All-Sport Coverage

One subscription covers every major sport: MLB, NFL, NCAAF, NBA, NCAAB, and NHL. No upsells, no premium tiers for specific sports.

Community Access

Subscribers join an engaged community of sports enthusiasts sharing insights, discussing matchups, and building collective knowledge around the platform.

04 / 15

A Premium Digital Experience

Built on Next.js with a modern, mobile-first design. YourSwami delivers a seamless subscriber experience from sign-up to daily pick delivery.

WEBSITE yourswami.com

Modern Web Platform

Built on Next.js with server-side rendering for speed and SEO. Dark-themed premium UI with responsive mobile experience. Integrated payment processing and member portal.

SUBSCRIPTION

Flexible Billing

Weekly, monthly, and quarterly subscription options. All sports included in every plan. No tiered access, no upsells. Simple, transparent pricing.

ALERTS

Real-Time Pick Delivery

Picks delivered through the web platform and community channels. Subscribers receive timely notifications before game windows close.

YourSwami Platform
Sports
6
Experience
30+ Yrs
Billing
3 Plans
05 / 15

A $10B+ Market Growing 10%+ Annually

The U.S. sports betting market hit $10.9 billion in 2024 revenue, with projections exceeding $40 billion by 2030. As more states legalize, the addressable market for sports analysis services expands dramatically.

Total Addressable Market (TAM)
$40B+
U.S. sports betting revenue by 2030 (est.)
Serviceable Addressable (SAM)
$4B
Premium sports analysis/picks services (~10% TAM)
Serviceable Obtainable (SOM)
$40M
Realistic capture target (~1% SAM in 3 years)

Target Demographics

  • Males aged 25-54, primary sports betting demographic
  • Household income $50K+, willing to pay for quality analysis
  • Multi-sport fans (NFL, NBA, MLB, NHL, college)
  • Active in 38+ states where sports betting is legal
  • Mobile-first consumers who want real-time alerts

Industry Tailwinds

  • 38+ states with legal sports betting (up from 4 in 2018)
  • 50+ million Americans bet on sports annually
  • Online/mobile wagering accounts for 80%+ of handle
  • "Sports picks" keyword cluster: 40,500+ monthly searches
  • SportsLine, Pickwise, BettingPros validate paid-picks market
Sources: American Gaming Association (2024), SEMrush keyword data (Nov 2026), Statista market projections

Related Search Volume (Monthly)

06 / 15

Customer Acquisition Engine

Since launching paid advertising in September 2026, YourSwami has demonstrated strong lead generation efficiency across Meta and Google Ads.

Reporting Period: September 7, 2026 through November 9, 2026 | Data Sources: Meta Ads API, Windsor.ai (Google Ads, Reddit Ads)

Total Ad Spend
$3,029
All platforms combined
Total Impressions
187,540
Meta + Google + Reddit
Total Clicks
2,719
Across all platforms
Registrations (Meta)
296
Complete registrations via pixel
Meta CPL
$9.90
Per registration
Add to Carts
37
Meta pixel tracked
Checkout Initiations
36
Meta pixel tracked
Pixel Purchases
5
Attributed via Meta pixel

Monthly Ad Spend vs. Registrations

Note: Meta "conversions" figure from Windsor.ai (32,044) includes all tracked actions (clicks, engagements, views). The registrations figure (296) is from the Meta Ads API "complete_registration" pixel event and is the accurate lead count. Google Ads "leads" (60) represent form-fill conversions tracked via Google conversion tags.
07 / 15

Customer Acquisition Economics

Early-stage metrics demonstrate efficient lead generation. As the funnel matures and conversion tracking improves, these economics will sharpen further.

Cost Per Lead (CPL)
$9.90
Meta Ads: $2,931.49 / 296 registrations
Blended CPL (All Platforms)
$8.51
$3,029.48 total spend / 356 total leads
Paid Media CAC
Insufficient Data
Requires verified paying customer count

Important: What We Know vs. What We Need

The Meta pixel has tracked 5 purchases, 37 add-to-carts, and 36 checkout initiations since launch. However, actual paying subscriber counts, subscription revenue, and retention rates are not yet available through the connected ad platforms or CRM. True CAC, LTV, and LTV:CAC ratio require verified revenue data. These figures are flagged for follow-up with YourSwami's internal records.

Marketing Funnel (Meta Ads)

Impressions
183,903
Link Clicks
2,636
Landing Page Views
1,297
Registrations
296
Add to Cart
37
Checkouts
36
Purchases
5

Funnel Conversion Rates

StageRate
Click-to-Landing Page49.2%
Landing Page-to-Registration22.8%
Registration-to-Add to Cart12.5%
Add to Cart-to-Checkout97.3%
Checkout-to-Purchase13.9%
Overall Click-to-Purchase0.19%

Optimization Opportunities

  • 22.8% LP-to-registration rate is strong, indicating effective messaging
  • 97.3% ATC-to-checkout signals high purchase intent once engaged
  • Checkout-to-purchase drop (13.9%) indicates pricing page or payment friction
  • Improving checkout completion to 30% could double purchases
08 / 15

Google Ads vs. Meta Ads

Meta Ads drives the majority of lead volume at scale, while Google Ads captures high-intent search traffic at extremely low cost. Both channels serve distinct roles in the acquisition funnel.

Google Ads

Search Campaign | Active
Total Spend$43.25
Impressions801
Clicks64
CTR7.99%
CPC$0.68
Leads (Form Fills)60
CPL$0.72
CampaignGeneral/Football Analysis | Search

Ultra-low CPL at $0.72 per lead. High-intent search captures users actively looking for sports analysis. Strong candidate for budget scaling.

Meta Ads

3 Campaigns | 2 Active
Total Spend$2,931.49
Impressions183,903
Clicks2,636
CTR1.43%
CPC$1.11
Registrations296
CPL (per reg)$9.90
Pixel Purchases5

Primary volume driver with 296 registrations. Full funnel tracking (regs, ATCs, checkouts, purchases). $9.90 CPL highly competitive for sports/gambling vertical.

Platform Comparison: Spend, Leads, CPL

Reddit Ads: Early Testing

Reddit Ads test ($54.74 spend, 2,836 impressions, 19 clicks, 0 conversions) ran briefly. The $2.88 CPC and 0.67% CTR suggest the platform may work better for awareness and community building than direct response. Reddit's sports betting subreddits (r/sportsbook, r/sportsbetting) are high-value audience pools that could be revisited with optimized creative.

09 / 15

CRM Pipeline & Lead Intelligence

YourSwami uses GoHighLevel CRM to capture, nurture, and convert leads. The CRM currently tracks incoming contacts from Meta Ads and website form submissions.

CRM Contacts
20+
Verified in GoHighLevel
Lead Sources
2
Meta Ads + Website Forms
Meta Registrations
296
Total since Sep 7
Google Leads
60
Form fills from Search

Lead Tags in CRM

TagDescription
meta leadContacts acquired through Meta Ads campaigns
website form submissionOrganic or paid visitors who completed the website form

Growth Trajectory

In just ~65 days of paid advertising, YourSwami has generated 356+ total leads across all platforms, demonstrating strong product-market fit and audience resonance.

September (24 days) 141 registrations
October (31 days) 112 registrations
November 1-9 (9 days) 43 registrations

Note: Registration counts are from Meta pixel "complete_registration" events. October also includes 3 tracked purchases and 22 checkout initiations.

Key Metrics Not Yet Available

The following metrics require access to YourSwami's internal subscription/payment platform: total paying subscribers, monthly recurring revenue (MRR), churn rate, average revenue per user (ARPU), free-to-paid conversion rate, and customer lifetime value (LTV). These are critical for investor evaluation and should be provided from Stripe, the website admin panel, or internal records.

10 / 15

Recurring Revenue Engine

YourSwami operates a subscription-based SaaS model. All sports picks are included in a single plan with weekly, monthly, and quarterly billing cycles.

Weekly
$TBD
per week
  • All 6 sports included
  • Real-time pick alerts
  • Community access
  • Lowest commitment option
Most Popular
$TBD
per month
  • All 6 sports included
  • Real-time pick alerts
  • Community access
  • Better value vs. weekly
Best Value
$TBD
per quarter
  • All 6 sports included
  • Real-time pick alerts
  • Community access
  • Highest savings per month

Note: Exact pricing from the website's payment processor was not available at time of deck creation. Pricing should be confirmed with YourSwami's internal records.

Revenue Drivers

  • Subscription recurring revenue: predictable, compounding MRR from weekly/monthly/quarterly billing
  • Multi-sport coverage: year-round engagement across NFL, NBA, MLB, NHL, and college sports seasons
  • Low marginal cost: digital product with near-zero cost per additional subscriber
  • Community network effects: subscriber communities create organic retention and referrals

Monetization Expansion

  • Premium tiers: VIP access, one-on-one analysis, priority alerts
  • Affiliate partnerships: sportsbook referral commissions per active depositor
  • Merchandise: branded apparel and accessories for the community
  • Sponsorships: brand partnerships and sponsored content as audience scales
11 / 15

Why YourSwami Wins

YourSwami competes with established platforms by combining deep expertise, accessible pricing, personal brand authority, and a direct-to-subscriber relationship.

Feature YourSwami SportsLine / CBS Pickwise Action Network
Multi-sport coverage 6 sports, all included Tiered pricing per sport Multi-sport, free tier Multi-sport, tiered
Expert experience 30+ years personal Algorithm-based models Aggregated tipsters Mixed (analysts + models)
Personal brand trust Direct relationship Corporate brand No personal brand Editorial brand
Pricing simplicity One plan, all sports Multiple tiers, add-ons Free + Premium Free + Pro ($35/mo)
Community Built-in community No community Limited forums Social features
Real-time alerts Yes Yes (app) Email alerts Push notifications

Competitive Moat

YourSwami's core advantage is the combination of personal brand authority (30+ years cannot be replicated overnight) and direct subscriber relationships (no middleman algorithms or aggregated tipsters). This creates a trust-based moat that algorithmic competitors cannot easily replicate. The platform's community engagement drives organic retention and word-of-mouth referrals, reducing long-term CAC.

12 / 15

Scaling the Business

With proven unit economics and a functioning acquisition engine, YourSwami is positioned to scale aggressively. Investment accelerates each phase of growth.

Phase 1: Q4 2026

Optimize & Validate

  • Fix checkout-to-purchase drop (improve from 13.9% to 25%+)
  • Scale Google Ads (currently $43 total, CPL $0.72)
  • Implement full Stripe revenue tracking in CRM
  • Establish baseline MRR, churn, and LTV metrics
  • A/B test pricing tiers and landing pages
Phase 2: Q1 2027

Scale Acquisition

  • Scale Meta Ads budget to $100/day (from ~$30/day)
  • Launch Google Ads remarketing campaigns
  • Build email nurture sequences for unconverted leads
  • Launch referral program for existing subscribers
  • Target 500+ paying subscribers
Phase 3: Q2-Q3 2027

Expand Revenue

  • Launch premium/VIP tier with higher ARPU
  • Establish sportsbook affiliate partnerships
  • Expand to YouTube and podcast content
  • Hire additional analysts to increase coverage depth
  • Target 2,000+ paying subscribers
Phase 4: Q4 2027+

Establish Market Position

  • Launch mobile app for iOS and Android
  • Expand into fantasy sports analysis
  • Explore brand sponsorship and media partnerships
  • Target 5,000+ paying subscribers and $1M+ ARR

Key Growth Levers

Scale Google Ads

$0.72 CPL with room to 10-20x spend

High Impact

Fix Checkout Funnel

Doubling checkout conversion = 2x revenue

High Impact

Meta Scale to $100/day

Maintain $9.90 CPL at higher volume

Medium Impact

Email Nurture Sequences

Convert 296 existing registrations

Medium Impact

Referral Program

Turn subscribers into acquisition channel

Long Term

Projected Subscriber Growth

13 / 15

Historical Performance & Projections

YourSwami is in its early revenue stage with 65 days of paid acquisition data. Projections below are assumption-driven models based on observed unit economics, and are clearly distinguished from actual results.

Verified Historical Data (Sep 7 - Nov 9, 2026)

MetricActual
Total Ad Spend$3,029.48
Meta Ads Spend$2,931.49
Google Ads Spend$43.25
Reddit Ads Spend$54.74
Total Registrations (Meta)296
Google Leads60
Add to Carts (Meta)37
Checkout Initiations (Meta)36
Pixel Purchases (Meta)5
Blended CPL$8.51

Projection Model Assumptions

The following are illustrative projections, NOT verified financial results. All figures marked with * are estimated.

AssumptionValue
Monthly ad budget (scaled)$3,000 - $5,000*
Meta CPL (maintained)$9.90
Registration-to-subscriber rate5-10%*
Monthly churn rate10-15%*
ARPU (assumed from pricing page)$30-$60/mo*
Gross margin (digital product)85-90%*

* These are industry standard assumptions for subscription sports analysis platforms. Actual values require access to YourSwami's payment processor and internal data.

3-Year Revenue Projection (Illustrative)

Based on assumed ARPU of $45/mo, 8% reg-to-subscriber conversion, and scaling ad spend. NOT verified financials.

Data Gaps for Investor Due Diligence

The following verified financials should be provided directly by YourSwami to complete the investment analysis: actual subscription revenue (MRR/ARR), paying subscriber count, ARPU, churn rate, customer LTV, CAC payback period, and gross margin. These cannot be derived from advertising data alone.

14 / 15

Accelerating Growth

YourSwami has validated market demand and built a functioning acquisition engine. Investment capital will accelerate customer growth, improve unit economics, and expand revenue streams.

Proposed Use of Funds

Customer Acquisition (Paid Ads) 40%

Scale Google + Meta to $100-150/day. Explore TikTok and YouTube Ads.

Product & Technology 25%

Mobile app development, payment optimization, analytics dashboard.

Content & Brand 20%

Video content, podcast, social media, SEO, and brand partnerships.

Operations & Team 15%

Additional analysts, customer support, CRM infrastructure.

Investment Milestones

1

90 Days: Foundation

500+ paying subscribers. Revenue tracking fully integrated. CAC and LTV benchmarks established.

2

6 Months: Growth

2,000+ subscribers. Mobile app beta launched. Email nurture converting 15%+ of registrations. Affiliate revenue stream active.

3

12 Months: Scale

5,000+ subscribers. $500K+ ARR milestone. Multi-channel acquisition (Google, Meta, YouTube, TikTok). Premium tier generating 20%+ of revenue.

4

24 Months: Market Position

10,000+ subscribers. $1M+ ARR. National brand recognition in sports picks market. Profitable unit economics. Strategic partnership pipeline.

Note: No specific funding amount, valuation, or investment terms are proposed in this deck. These should be discussed directly between the parties.

Proposed Use of Funds

15 / 15

The Opportunity Is Clear

YourSwami has proven market demand with 296 registrations and a $9.90 CPL in just 65 days. A $40B+ market, 30+ years of expertise, and a recurring revenue model create a compelling path to scalable, profitable growth.

Market Size
$40B+
by 2030
Lead Cost
$8.51
Blended CPL
Registrations
356+
In 65 days
Experience
30+
Years of analysis

Get In Touch

YourSwami
yourswami.com

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